Naturally, if you’re creating a new piece of content, it’ll be easier to make sure you fully optimize all these elements. If you’re updating old pages, you just have to do the best you can. It wouldn’t necessarily make sense, for instance, to change a URL simply to optimize for a new keyword. Still—whenever possible, you should make sure all your pages are as optimized as possible for keywords that will help them show up in organic search. Unless you’re auditing your own site, IA-based recommendations should hinge on the goals of project stakeholders. To which pages/parts of the site are they trying to push users?

• Login to Google Analytics and go to Traffic Acquisition under Acquisition.
• You’re helping your SEO and driving traffic to another page on your site.
• Did you know, for instance, that almost 90 percent of consumers shop with a competitor after a negative UX?
• Generally (although not always), it’s best to have some indexable text content on a page.
• Due to the algorithm’s ever-changing nature, spotting dips in organic traffic performance is essential to maintaining and growing visibility.

Voice search optimization

Click the “View details” button in each report to see a detailed analysis related to that aspect. With these qualities in mind, let’s look at why each tool made our final list. Though Bing doesn’t have anywhere near the same market share as Google, millions of people still use it every day to search for local businesses. See this related guide for more tips on how to optimize H2 tags.

They save time by automating complex tasks like keyword research, backlink analysis, and technical audits, allowing you to focus on implementing data-driven strategies. Stay ahead of competitors with the right SEO tool and make sure your site ranks higher in search results. SEO Anomaly Using an SEO tool is essential for efficiently analyzing and improving your website’s performance. SEO tools provide valuable insights into your site’s health, help identify issues, track rankings, and optimize content.

Google Page Speed Tool: best for speed insights

I covered the importance of internal anchor text in the section on fixing issues with alt text. If there’s not too many, you’re probably best just to run through them one at a time and update them. “What does matter for us a little bit is how easy it is to actually find the content. Most often I see this on external scripts, but sometimes an image on your own site can be missed—particularly if you’ve switched from HTTP to HTTPS. This report will show you any HTTPS pages on which an image (or other file) is being called via HTTP. If not, your users will get a security warning in Chrome and other browsers.

Difficulty shows us how hard or easy is to rank while traffic shows us how many people search for that term during one month. Being trustworthy is not only good for the search engine; it is important for your overall reputation. It means that a website is trusted by the Google search engine. In other words, if you are steering clear from all the negative SEO practices (so called, black hat SEO) you will gain more trust. Basically, everything that has been done in first two steps (during technical and on-page analysis) is performed so that your website would be better and more visible to Google. It needs to be nice, clean, to describe content properly and briefly.