However, there are certain Google ranking factors, which affect your position on search results. Knowing them can help you better understand how to optimize your website for SEO. Once you have a good supply of results from your keyword research, start narrowing your keyword list. To rank for keywords, you want to choose phrases that are relevant to your business, relatively high in search volume, and relatively low in competition. Higher Google rankings come with implementing an SEO content marketing plan, following SEO best practices, and leveraging the right tools and marketing strategies for online visibility. In addition, watch for news and announcements of Google algorithm updates and changes and use these to inform future strategies.

➡️ Including the Target Keyword

You can utilize various tools and platforms for tracking your site’s visibility in search results. This section covers practical questions to give you insights into effectively checking and interpreting your SEO rankings. XML sitemaps and robots.txt files are essential for guiding search engines through your site. Additionally, structured data can enhance how your pages appear in search results, potentially leading to higher click-through rates.

Step #7: Publish Insanely High-Quality Content

• For more information about how to set up and optimize your business listing on Google, read our step-by-step guide to making a Google Business Profile.
• Similar to our title tag findings, most pages in Google’s results have a matching keyword in the page’s H1 tag.
• To manage duplicates, one approach is to use the RANK.EQ and RANK.AVG functions.
• This is enough space to accommodate an informative description filled with category, theme, and feature-relevant keywords.

Getting backlinks from multiple different sites appears to be important for SEO. We found the number of domains linking to a page had a correlation with rankings. If you want to rank on the first page of Google, further optimize your people-first content for search engines. In competitive niches, ranking positions can change daily, sometimes even hourly. If you’re trying a new link-building or content strategy, you need to know almost immediately if your efforts are paying off. Plus, you can start a free trial to see how quickly it makes a difference for your content’s visibility.

Off-page SEO means, primarily, getting high SEO Anomaly quality links back to your website. You’ve hopefully already gotten a few links from good blog directories, but another great way to get them is to write guest posts on other sites in your blog’s niche. For instance, if someone types “blog marketing strategies” into google, my blog post 10 Blog Marketing Strategies to Get 584,863+ Readers is the first result.

When we refreshed this search three times, it showed different ads each time. There are plenty of ads that are trying to rank for this keyword that won’t even show up here. They were ultimately beat out by these ads, which were given higher ad rank, due to a number of different factors. All of the ads here are “top” ad rank, because they’re showing up at the top of the first search page.