However, you are correct – there is no need and can actually hurt you to mention your keyword too often. I’m just starting to get serious about SEO – I’ve been releasing articles over the past 3-4 months. Are you using the main keyword or more of a LSI keyword to the headers if you are using them.

Here are 12 steps you can take to improve your search results positioning. Don’t forget to continuously track your target keywords’ rankings using SEO tools or specialized rank-tracking software. This helps you understand your visibility and track progress. A continuous content optimization process is essential to maintain and improve your rankings over time.

Developing the skill set to utilise social media is essential for the businesses to grow. Her passion for small business comes from her own experience in the business sector for over 30 years. She is extremely passionate about sharing her knowledge and skills to assist the business sector. If you focus on always adding keywords to your content online, you will always have a better chance to rank for those words. Claiming your username, be sure to make it short and the same as your business name.

Add multimedia elements such as images, videos, and infographics to enhance comprehension and engagement. Make sure you optimize your images by adding appropriate alt text, naming the image files correctly, etc. The first step is keyword research, which involves identifying relevant keywords that have the potential to drive traffic to your website.

Google’s search algorithms are dynamic and constantly evolving. Content that ranks well today might not maintain its position tomorrow. Acquiring backlinks from other websites is one of the important ranking factors. Now that you have a list of keywords that your target customer searches for in Google, it’s time to write content. Fortunately, thanks to the keyword research you just did, this step should be pretty simple. All you need to do is write a piece of super high-quality content for each keyword on your list.

Understanding Ranking from Top to Bottom and Bottom to Top

And while some of these are so minor most people will never notice them, Google occasionally rolls out an update that significantly impacts search engine results pages (SERPs). Ahrefs’ SERP Checker tool lets you see search results from any location, without using proxies and location-specific IP addresses. When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search. For example, you can probably find local results if you search for ‘Italian restaurant’ from your mobile device. We try to show you the kind of nearby restaurant that you’d like to visit.

If your current level of expertise or standards has outgrown an older post, it’s better to remove it. Whatever the case, don’t keep content on your site because you think quantity will make you look better. Just like many things in life, quantity shouldn’t replace quality. All things considered, shorter, yet descriptive URLs, work SEO Anomaly better. With regards to your title tags, don’t be scared to appeal to your readers’ emotions. This is one of your few chances that you get to convince users to click on your link.

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These platforms allow you to analyze keyword performance and track your search visibility effectively. For checking your site’s SEO ranking, consider tools like Google Search Console, SEMrush, and Serpple. These platforms offer features to track keyword performance and monitor changes in your site’s visibility.

• Google will determine which are most relevant for each potential placement, and if you have some that help with ad rank, all the better.
• Backlinks are links from other websites that point to your website.
• Site visitors may appreciate more effort to make it clearer who is behind the site.
• The goal of AI Overviews is to offer users faster answers to their questions.

You can add as many or as few ranks as you want, but we recommend keeping it simple so respondents don’t get overwhelmed. Also, according to CXL, narrowing the number of options down gives you better data because it allows respondents to focus on their top choices and rank them accordingly. Track keywords in Rank Tracker to see a detailed snapshot of your sitewide ranking progress. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries.

Sorting is particularly useful when dealing with larger datasets or when you need to rank based on multiple criteria. To manage duplicates, one approach is to use the RANK.EQ and RANK.AVG functions. RANK.EQ works similarly to RANK, providing the same rank for ties. RANK.AVG, on the other hand, assigns the average rank to tied values. As a result, the audience we were driving to our blog was not the kind of audience that was interested in what we had to offer and—not surprisingly—no one converted. The trick here is to make sure that you have top-notch, non-promotional content on your own website—content that people can’t get anywhere else.